Managing, optimizing, and reporting on Twitter advertising is easier than ever with Panoply. Twitter Ads, the on-site advertising service on the Twitter platform, provides a wealth of data for analysts and marketers. Panoply stores this data directly onto the Panoply Smart Data Warehouse, where it can be analyzed and combined with all other advertising or data sources. Panoply’s end to end data management platform then makes it possible for companies to extract, query, report, and monitor Twitter ad data. This helps you analyze how advertisements are performing, develop more effective campaigns, and identify new social media marketing opportunities all instantly from within the Panoply platform.
The Apache Zepplin notebook is an open-source BI tool that creates sharable data analytics documents. With Zeppelin’s web-based tool, you can ingest, discover, analyze, and visualize data and create interactive charts. Zeppelin supports more than 20 data interpreters including Spark, SQL, and PostgreSQL as back-end plugins. If your business needs big data analysis in Zeppelin, adding the Panoply integration tool gives you enterprise-level support, smooth data operations, power, and speed. Panoply’s automated pipeline manages the entire ETL process on the secure cloud. It continuously uploads, sorts, and simplifies data from any source and stores it in one place. The all-in-one Panoply ETL streams your latest data to your output. So your analysis results are always based on your latest, most relevant data.