PPC relies on data. Panoply seamlessly integrates with all of your Google Ads (formerly Google Adwords) data, allowing you to thoroughly analyze your clicks and drive actionable changes to your campaigns. Google Ads is the pay per click online advertising tool used by Google search engines, their apps, and their Adsense partners. The data from these campaigns is a critical tool in marketing optimization. With Panoply, you can easily import and analyze all of your Ads data, cross reference it to other data sources within your warehouse, and determine where to put your budget to maximize your ROI, all with Panoply’s enhanced features and desirable user interface. Panoply’s end-to-end data management system makes it much easier to successfully utilize all of your Google Ads data.
The Apache Zepplin notebook is an open-source BI tool that creates sharable data analytics documents. With Zeppelin’s web-based tool, you can ingest, discover, analyze, and visualize data and create interactive charts. Zeppelin supports more than 20 data interpreters including Spark, SQL, and PostgreSQL as back-end plugins. If your business needs big data analysis in Zeppelin, adding the Panoply integration tool gives you enterprise-level support, smooth data operations, power, and speed. Panoply’s automated pipeline manages the entire ETL process on the secure cloud. It continuously uploads, sorts, and simplifies data from any source and stores it in one place. The all-in-one Panoply ETL streams your latest data to your output. So your analysis results are always based on your latest, most relevant data.