PPC relies on data. Panoply seamlessly integrates with all of your Google Ads (formerly Google Adwords) data, allowing you to thoroughly analyze your clicks and drive actionable changes to your campaigns. Google Ads is the pay per click online advertising tool used by Google search engines, their apps, and their Adsense partners. The data from these campaigns is a critical tool in marketing optimization. With Panoply, you can easily import and analyze all of your Ads data, cross reference it to other data sources within your warehouse, and determine where to put your budget to maximize your ROI, all with Panoply’s enhanced features and desirable user interface. Panoply’s end-to-end data management system makes it much easier to successfully utilize all of your Google Ads data.
Apache Superset is an open-source data analytics platform. This BI tool features a user-friendly UI that builds interactive visualizations and shareable dashboards. With Superset, you can control permissions and also define what data can be displayed and what analytics functions can be accessed. It’s integrated with Druid.io, so you can get fast, complex analytics from event-driven data streams.
Superset connects to most SQL-based database management systems and 23 major data sources including MySQL, Google BigQuery, and Apache Hive. However, you can automatically connect all your data sources and types to Superset with the Panoply integration. With one click, the enterprise-level Panoply data management platform continuously extracts, simplifies, and stores all your data in one place. This AI-driven data pipeline is the only fully integrated cloud service that combines an automated ETL with a data warehouse.