PPC relies on data. Panoply seamlessly integrates with all of your Google Ads (formerly Google Adwords) data, allowing you to thoroughly analyze your clicks and drive actionable changes to your campaigns. Google Ads is the pay per click online advertising tool used by Google search engines, their apps, and their Adsense partners. The data from these campaigns is a critical tool in marketing optimization. With Panoply, you can easily import and analyze all of your Ads data, cross reference it to other data sources within your warehouse, and determine where to put your budget to maximize your ROI, all with Panoply’s enhanced features and desirable user interface. Panoply’s end-to-end data management system makes it much easier to successfully utilize all of your Google Ads data.
The QuickSight pay-per-use BI tool makes data analytics accessible to enterprises of all sizes. By using QuickSight’s built-in machine learning, you can create interactive dashboards to share with your teams. It delivers business insights to your apps on any device. This user-friendly analytic platform scales automatically from 10 to 10,000 users. With QuickSight’s APIs, you can embed self-service analytics in your apps and seamlessly authenticate the users who need access. Its SPICE in-memory calculation engine lets thousands of users do complex analytics at the same time, while it protects your source data. QuickSight uploads data from the cloud and on-premises from many third-party data sources, databases, and AWS services. But you can connect QuickSight to any data source with the Panoply integration. The all-in-one Panoply ETL continuously uploads, processes, and streams all your data types. This powerful automated ETL pipeline is fully integrated with a cloud data warehouse.