Data Dictionary

Data Dictionary

For guidance on selecting reports, see Choosing the Right Report in the AdWords API reporting guide. For an overview of each report type, see Report Types in the AdWords API documentation.

Cost fields are returned in micro currency units (micros). Divide micros by 1,000,000 to get the actual cost. For example, $1.23 will come back as 1230000 (1.23 x 1,000,000).

When filtering on cost fields, provide the value in micros. For example, to return rows where AverageCpc is greater than $1, use WHERE AverageCpc > 1000000.

Criteria Performance Report

The Criteria Performance report includes statistics aggregated at the ad group criteria level, one row per ad group and criteria combination. If other segment fields are used, you may get more than one row per criteria. This is a single attribution report. Google Ads Data Dictionary

For more detail, see the AdWords API documentation on the Criteria Performance Report.

AdGroup Performance Report

The Ad Group Performance report includes all statistics aggregated by default at the ad group level, one row per ad group. If other segment fields are used, you may get more than one row per ad group.  Google Ads Data Dictionary

For more detail, see the AdWords API documentation on the AdGroup Performance Report.

Ad Performance Report

The Ad Performance report includes all statistics aggregated at the ad level, one row per ad. If other segment fields are used, you may get more than one row per ad. Google Ads Data Dictionary

For more detail, see the AdWords API documentation on the Ad Performance Report.

Search Query Performance Report

The Search Terms report includes all statistics aggregated at the search terms level, one row per combination of search terms. If other segment fields are used, you may get more than one row per combination of search terms. Google Ads Data Dictionary

For more detail, see the AdWords API documentation on the Search Query Performance Report.

Display Keyword Performance Report

The Display Keyword Performance report includes all Display Network and YouTube Network statistics aggregated at the keyword level, one row per keyword. If other segment fields are used, you may get more than one row per keyword.  Google Ads Data Dictionary

For more detail, see the AdWords API documentation on the Display Keyword Performance Report.

Geo Performance Report

The Geo Performance report includes all statistics aggregated at the country/territory level, one row per country/territory. If other segment fields are used, you may get more than one row per country/territory. Google Ads Data Dictionary.

For more detail, see the AdWords API documentation on the Geo Performance Report.

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