Facebook Pages Beta

Facebook Pages Beta

This document provides instructions for integrating Facebook Pages data into Panoply. The following items will be covered:

This article is about the new Facebook Pages Beta data source, which allows you to collect more Facebook Pages data, combine it with any other data, and seamlessly connect it to a BI visualization tool, if desired.

The new Facebook Pages Beta data source does not immediately replace the current Facebook Pages data source. However, the current Facebook Pages data source will be deprecated on October 16th, 2019.

If you currently use the Facebook Pages data source, you must migrate to the new Facebook Pages Beta data source before the deprecation date. Until deprecation, existing Facebook Pages data sources will still work as usual. However, no new Facebook Pages data sources will be created. Only Facebook Pages Beta data sources will be created.

For more information on the Facebook Pages data source, see the Facebook Pages data integration article.

Migrating to the Facebook Pages Beta Data Source

To migrate from the old Facebook Pages data source to the new Facebook Pages Beta data source:

  1. Click Data Sources in the navigation menu, and click X to remove any existing Facebook Pages data sources.
  2. Click Tables in the navigation menu, and delete all Facebook Pages tables.
  3. Click Data Sources in the navigation menu, create a new Facebook Pages Beta data source, schedule it, and click Collect.
    For more detailed setup steps, see the Facebook Pages Beta Data Integration section.

Facebook Pages Beta Data Integration

To integrate Facebook Pages data into Panoply using default selections, complete the following steps. For more advanced options, complete the following and refer to the subsequent sections for detailed information.

  1. Click Data Sources in the navigation menu.
  2. Click the Add Data Source button.
  3. In the Data Sources – Choose Source Type window, select Facebook Pages Beta. Facebook Pages Beta is listed under Most Popular and under APIs.
  4. In the Data Sources – Facebook Pages Beta screen, click Login With Facebook.
  5. A Facebook dialog box confirms whether you want to allow Panoply to manager your Pages and manage your Page and App insights data. Click OK.
  6. In the Data Sources – Facebook Pages Beta screen, select the Facebook Pages for which to import data.
  7. (Optional) To customize the ingestion from your data source, review the advanced options.
  8. Click Collect.

The Data Sources – Facebook Pages Beta window will appear grayed out while the data integration is pending. A small green progress bar appears below Facebook Pages Beta.

You will be prompted to set up the integration of another data source. You can set up multiple data integrations without impacting the ingestion of the already scheduled or pending data integrations.

From the Data Sources main menu, you can monitor the data ingestion status of the scheduled and pending data integrations. After the data ingestion is complete, you can clean or transform your data in the Tables menu.

Advanced Options

Clicking Show next to Advanced will expand the Data Sources - Facebook Pages Beta window to include Destination, Primary Key, Exclude, Parse string, and Truncate table.

Data Schema

Panoply ingests the following data elements for Facebook Pages content. Additional detail is available in the Facebook Graph API Reference documentation, especially the Page Insights API reference article.

Naming patterns:

  • The _unique suffix indicates that this metric shows the number of unique users who performed a specific action. Metrics generated with the _unique suffix are approximate and may not be 100% accurate.
  • The _login, _logged_in, and _logout suffixes indicate whether someone was logged into or out of Facebook.
Column Description Values for period
page_actions_post_reactions_anger_total Daily total post “anger” reactions of a page. day, week, days_28
page_actions_post_reactions_haha_total Daily total post “haha” reactions of a page. day, week, days_28
page_actions_post_reactions_like_total Daily total post “like” reactions of a page. day, week, days_28
page_actions_post_reactions_love_total Daily total post “love” reactions of a page. day, week, days_28
page_actions_post_reactions_sorry_total Daily total post “sorry” reactions of a page. day, week, days_28
page_actions_post_reactions_total Daily total post reactions of a page by type. day
page_actions_post_reactions_wow_total Daily total post “wow” reactions of a page. day, week, days_28
page_call_phone_clicks_by_age_gender_logged_in_unique Number of people who logged in to Facebook and clicked the Call Now button, broken down by age and gender group. day, week, days_28
page_call_phone_clicks_by_site_logged_in_unique Number of people who logged in to Facebook and clicked the Call Now button, broken down by www, mobile, api. day, week, days_28
page_call_phone_clicks_logged_in_by_city_unique Number of people who logged in to Facebook and clicked the Call Now button, broken down by city. day, week
page_call_phone_clicks_logged_in_by_country_unique Number of people who logged in to Facebook and clicked the Call Now button, broken down by countries. day, week
page_call_phone_clicks_logged_in_unique Number of people who logged in to Facebook and clicked the Call Now button. day, week, days_28
page_consumptions The number of times people clicked on any of your content. day, week, days_28
page_consumptions_by_consumption_type The number of times people clicked on any of your content, by type. day, week, days_28
page_consumptions_by_consumption_type_unique The number of people who clicked on any of your content, by type. day, week, days_28
page_consumptions_unique The number of people who clicked on any of your content. day, week, days_28
page_content_activity The number of stories created about your Page (Stories). day, week, days_28
page_content_activity_by_action_type The number of stories about your Page’s stories, by Page story type. day, week, days_28
page_content_activity_by_action_type_unique The number of people talking about your Page’s stories, by Page story type. day, week, days_28
page_content_activity_by_age_gender_unique The number of People Talking About the Page by user age and gender. This number is an estimate. day, week, days_28
page_content_activity_by_city_unique The number of People Talking About the Page by user city. day, week, days_28
page_content_activity_by_country_unique The number of people, aggregated per country, that are talking about your Page. Only the 45 countries with the most people talking about your page are included. day, week, days_28
page_content_activity_by_locale_unique The number of People Talking About the Page by user language. day, week, days_28
page_cta_clicks_by_age_gender_logged_in_unique Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group. day, week, days_28
page_cta_clicks_by_site_logged_in_unique Number of people who are logged in to Facebook and clicked on the CTA button, broken down by www, mobile, api or other. day, week, days_28
page_cta_clicks_logged_in_by_city_unique Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by city. day, week
page_cta_clicks_logged_in_by_country_unique Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by country. day, week
page_cta_clicks_logged_in_total Total number of clicks on the Page CTA button by people who are logged in to Facebook. day, week, days_28
page_cta_clicks_logged_in_unique Unique number of clicks on the Page CTA button by people who are logged in to Facebook. day, week, days_28
page_daily_video_ad_ break_cpm_by_crosspost_status The average amount paid by advertisers for 1,000 of impressions of their ads in a crossposted videos. This is a gross number and includes the amount paid to Facebook. day
page_daily_video_ad_ break_earnings_by_crosspost_status An estimate of the amount you earned from ad breaks in a crossposted videos, based on the number of impressions and CPM of ads shown. Actual payments may differ if there are content ownership claims or other adjustments. day
page_daily_video_ad_break_ad_ impressions_by_crosspost_status The total number of times an ad was shown during ad breaks in crossposted videos. day
page_engaged_users The number of people who engaged with your Page. Engagement includes any click. day, week, days_28
page_fan_adds The number of new people who have liked your Page. day
page_fan_adds_by_paid_non_paid_unique The number of new people who have liked your page broken down by paid and non-paid. day
page_fan_adds_unique The number of new people who have liked your Page. day, week, days_28
page_fan_removes Unlikes of your Page. day
page_fan_removes_unique Unlikes of your Page. day, week, days_28
page_fans The total number of people who have liked your Page. day
page_fans_by_like_source This is a breakdown of the number of Page likes from the most common places where people can like your Page. day
page_fans_by_like_source_unique The number of people who liked your Page, broken down by the most common places where people can like your Page. day
page_fans_by_unlike_source_unique The number of people who unliked your Page, broken down by the most common ways people can unlike your Page. day
page_fans_city Aggregated Facebook location data, sorted by city, about the people who like your Page. day
page_fans_country The number of people, aggregated per country, that like your Page. Only the 45 countries with the most people that like your Page are included. day
page_fans_gender_age Aggregated demographic data about the people who like your Page based on the age and gender information they provide in their user profiles. This number is an estimate. day
page_fans_locale Aggregated language data about the people who like your Page based on the default language setting selected when accessing Facebook. day
page_fans_online The number of your fans who saw any posts on Facebook on a given day, broken down by hour of day in PST/PDT. day
page_fans_online_per_day The number of your fans who saw any posts on Facebook on a given day. day
page_get_directions_clicks_by_age_gender_logged_in_unique Number of people who logged in to Facebook and clicked the Get Directions button, broken down by age and gender group. day, week, days_28
page_get_directions_clicks_by_site_logged_in_unique Number of people who logged in to Facebook and clicked the Get Directions button, broken down by www, mobile, api or other. day, week, days_28
page_get_directions_clicks_logged_in_by_city_unique Number of people who logged in to Facebook and clicked the Get Directions button, broken down by city. day, week
page_get_directions_clicks_logged_in_by_country_unique Number of people who logged in to Facebook and clicked the Get Directions button, broken down by country. day, week
page_get_directions_clicks_logged_in_unique Number of people who logged in to Facebook and clicked the Get Directions button. day, week, days_28
page_impressions The number of times any content from your Page or about your Page entered a person’s screen. This includes posts, check-ins, ads, social information from people who interact with your Page and more. day, week, days_28
page_impressions_by_age_gender_unique The number of people who saw any content by your Page or about your Page, grouped by age and gender. This number is an estimate. day, week, days_28
page_impressions_by_city_unique The number of people who have seen any content associated with your Page by city. day, week, days_28
page_impressions_by_country_unique The number of people who have seen any content associated with your Page by country. day, week, days_28
page_impressions_by_locale_unique The number of people who have seen any content associated with your Page by user selected language. day, week, days_28
page_impressions_by_story_type Total impressions of stories published by a friend about your Page by story type. day, week, days_28
page_impressions_by_story_type_unique The number of people who saw stories published by a friend about your Page by story type. day, week, days_28
page_impressions_frequency_distribution The number of people your Page reached broken down by how many times people saw any content about your Page. day, week, days_28
page_impressions_nonviral The number of times any content from your Page entered a person’s screen. This does not include content created about your Page with social information attached. Social information displays when a person’s friend interacted with you Page or post. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. day, week, days_28
page_impressions_nonviral_unique The number of people who had any content from your Page enter their screen. This does not include content created about your Page with social information attached. As a form of organic distribution, social information displays when a person’s friend interacted with you Page or post. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. day, week, days_28
page_impressions_organic The number of times any content from your Page or about your Page entered a person’s screen through unpaid distribution. This includes posts, check-ins, social information from people who interact with your Page and more. day, week, days_28
page_impressions_organic_unique The number of people who had any content from your Page or about your Page enter their screen through unpaid distribution. This includes posts, check-ins, social information from people who interact with your Page and more. day, week, days_28
page_impressions_paid The number of times any content from your Page or about your Page entered a person’s screen through paid distribution such as an ad. day, week, days_28
page_impressions_paid_unique The number of people who had any content from your Page or about your Page enter their screen through paid distribution such as an ad. day, week, days_28
page_impressions_unique The number of people who had any content from your Page or about your Page enter their screen. This includes posts, check-ins, ads, social information from people who interact with your Page and more. day, week, days_28
page_impressions_viral The number of times any content from your Page or about your Page entered a person’s screen with social information attached. Social information displays when a person’s friend interacted with you Page or post. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. day, week, days_28
page_impressions_viral_frequency_distribution The number of people your Page reached from a story published by a friend, broken down by how many times people saw stories about your Page. day, week, days_28
page_impressions_viral_unique The number of people who had any content from your Page or about your Page enter their screen through with social information attached. As a form of organic distribution, social information displays when a person’s friend interacted with you Page or post. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. day, week, days_28
page_negative_feedback The number of times people took a negative action (e.g., un-liked or hid a post). day, week, days_28
page_negative_feedback_by_type The number of times people took a negative action broken down by type. (See possible types) day, week, days_28
page_negative_feedback_by_type_unique The number of people who took a negative action broken down by type. (See possible types) day, week, days_28
page_negative_feedback_unique The number of people who took a negative action (e.g., un-liked or hid a post). day, week, days_28
page_places_checkin_mobile The number of times people checked into a place using mobile phones. day, week, days_28
page_places_checkin_mobile_unique The number of people who checked into a place using mobile phones. day, week, days_28
page_places_checkin_total The number of times people checked into a place. day, week, days_28
page_places_checkin_total_unique The number of people who checked into a place. day, week, days_28
page_places_checkins_by_age_gender The gender and age of people who checked in at your place. day
page_places_checkins_by_country The top countries of people who checked into your place. day
page_places_checkins_by_locale The top locales of people who checked into your place. day
page_positive_feedback_by_type The number of times people took a positive action broken down by type. day, week, days_28
page_positive_feedback_by_type_unique The number of people who took a positive action broken down by type. day, week, days_28
page_post_engagements The number of times people have engaged with your posts through likes, comments and shares and more. day, week, days_28
page_tab_views_login_top The number of users logged in to Facebook who saw tabs on your Page. day, week, days_28
page_tab_views_login_top_unique The number of times users logged in to Facebook saw tabs on your Page. day, week, days_28
page_tab_views_logout_top The number of times users not logged in to Facebook saw tabs on your Page. day, week, days_28
page_total_actions The number of clicks on your Page’s contact info and call-to-action button. day, week, days_28
page_video_complete_views_30s The number of times your Page’s videos played for at least 30 seconds, or for nearly their total length if they’re shorter than 30 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video. day, week, days_28
page_video_complete_views_30s_autoplayed The number of times your Page’s automatically played videos played for at least 30 seconds, or for nearly their total length if they’re shorter than 30 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video. day, week, days_28
page_video_complete_views_30s_click_to_play The number of times your Page’s videos played for at least 30 seconds, or for nearly their total length if they’re shorter than 30 seconds, after people clicked play. During a single instance of a video playing, we’ll exclude any time spent replaying the video. day, week, days_28
page_video_complete_views_30s_organic The number of times your Page’s videos played for at least 30 seconds, or for nearly their total length if they’re shorter than 30 seconds, by organic reach. During a single instance of a video playing, we’ll exclude any time spent replaying the video. day, week, days_28
page_video_complete_views_30s_paid The number of times your Page’s promoted videos played for at least 30 seconds, or for nearly their total length if they’re shorter than 30 seconds. For each impression of a video, we’ll count video views separately and exclude any time spent replaying the video. day, week, days_28
page_video_complete_views_30s_repeat_views The number of times your Page’s videos replayed for at least 30 seconds, or for nearly their total length if they’re shorter than 30 seconds. day, week, days_28
page_video_complete_views_30s_unique The number of people who viewed your Page’s videos for at least 30 seconds, or for nearly their total length if they’re shorter than 30 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video. day, week, days_28
page_video_repeat_views The number of times your Page’s videos were replayed for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds. day, week, days_28
page_video_views The number of times your Page’s videos played for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video. day, week, days_28
page_video_views_autoplayed The number of times your Page’s videos automatically played for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video. day, week, days_28
page_video_views_click_to_play The number of times your Page’s videos played for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds, after people clicked play. During a single instance of a video playing, we’ll exclude any time spent replaying the video. day, week, days_28
page_video_views_organic The number of times your Page’s videos played for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds, by organic reach. During a single instance of a video playing, we’ll exclude any time spent replaying the video. day, week, days_28
page_video_views_paid The number of times your Page’s promoted videos played for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds. For each impression of a video, we’ll count video views separately and exclude any time spent replaying the video. day, week, days_28
page_video_views_unique The number of people who viewed your Page’s videos for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video. day, week, days_28
page_views_by_age_gender_logged_in_unique The number of people logged in to Facebook who have viewed your Page profile, broken down by gender group. day, week, days_28
page_views_by_internal_referer_logged_in_unique The number of people logged in to Facebook who have viewed your Page, broken down by the internal referer within Facebook. day, week, days_28
page_views_by_profile_tab_logged_in_unique The number of people logged in to Facebook who have viewed your Page’s profile, broken down by each tab. day, week, days_28
page_views_by_profile_tab_total The number of people who have viewed each Page profile tab. day, week, days_28
page_views_by_referers_logged_in_unique Logged-in page visit counts (unique users) by referral source. day, week
page_views_by_site_logged_in_unique The number of people logged in to Facebook who have viewed your Page profile, broken down by the type of device. day, week, days_28
page_views_external_referrals Top referrering external domains sending traffic to your Page. day
page_views_logged_in_total The number of times a Page’s profile has been viewed by people logged in to Facebook. day, week, days_28
page_views_logged_in_unique The number of people logged in to Facebook who have viewed the Page profile. day, week, days_28
page_views_logout The number of times a Page’s profile has been viewed by people not logged in to Facebook. day
page_views_total The number of times a Page’s profile has been viewed by logged in and logged out people. day, week, days_28
page_website_clicks_by_age_gender_logged_in_unique Number of people who logged in to Facebook and clicked the goto website CTA button, broken down by age and gender group. day, week, days_28
page_website_clicks_by_site_logged_in_unique Number of people who logged in to Facebook and clicked the Page CTA button, broken down by www, mobile, api and other. day, week, days_28
page_website_clicks_logged_in_by_city_unique Number of people who logged in to Facebook and clicked the goto website CTA button, broken down by city. day, week, days_28
page_website_clicks_logged_in_by_country_unique Number of people who logged in to Facebook and clicked the goto website CTA button, broken down by country. day, week, days_28
page_website_clicks_logged_in_unique Number of people who logged in to Facebook and clicked the goto website CTA button. day, week, days_28
post_activity The number of stories generated about your Page post (‘Stories’). day, week, days_28
post_activity_by_action_type The number of stories created about your Page post, by action type. day, week, days_28
post_activity_by_action_type_unique The number of people who created a story about your Page post, by action type. day, week, days_28
post_activity_unique The number of people who created a story about your Page post (‘People Talking About This’ / PTAT). day, week, days_28
post_video_ad_break_ad_cpm The average amount paid by advertisers for 1,000 impressions of their ads in your videos. This number also includes the amount paid to Facebook. day, lifetime
post_video_ad_break_ad_impressions The total number of times an ad was shown during ad breaks in your videos. day, lifetime
post_video_ad_break_earnings An estimate of the amount you earned from ad breaks in your videos, based on the number of impressions and CPM of ads shown. Actual payments may differ if there are content ownership claims or other adjustments. day, lifetime
post_video_avg_time_watched The average time, in milliseconds, people viewed your videos. Only available for videos created after August 25th 2016. Returns 0 for reshared videos. lifetime
post_video_complete_views_organic The number of times your videos played from the beginning to 95%, or more, of its length, by organic reach. During a single instance of a video playing, we’ll exclude any time spent replaying the video. Returns 0 for reshared videos. lifetime
post_video_complete_views_organic_unique The number of people who viewed your videos from the beginning to 95%, or more, of its length, by organic reach. During a single instance of a video playing, we’ll exclude any time spent replaying the video. Returns 0 for reshared videos. lifetime
post_video_complete_views_paid The number of times your promoted videos played from the beginning to 95%, or more, of its length. For each impression of a video, we’ll count video views separately and exclude any time spent replaying the video. Returns 0 for reshared videos. lifetime
post_video_complete_views_paid_unique The number of people who viewed your promoted videos from the beginning to 95%, or more, of its length. For each impression of a video, we’ll count video views separately and exclude any time spent replaying the video. lifetime
post_video_length The length, in milliseconds, of a video post. lifetime
post_video_retention_graph* The number of times your videos played at each interval as a percentage of all views. Videos are divided into 40 equal intervals. This metric does not count impressions while the video was live. Retention graphs may show more impressions later in the video than at the beginning. People might start the video in the middle, skip ahead, save, and rewatch it from that point, or other similar behaviors. lifetime
post_video_retention_graph_autoplayed The number of times your videos automatically played at each interval as a percentage of all automatic views. Videos are divided into 40 equal intervals.This metric does not count impressions while the video was live. Retention graphs may show more impressions later in the video than at the beginning. People might start the video in the middle, skip ahead, save, and rewatch it from that point, or other similar behaviors. lifetime
post_video_retention_graph_clicked_to_play The number of times your videos played at each interval as a percentage of all views, after people clicked play. Videos are divided into 40 equal intervals. This metric does not count impressions while the video was live. Retention graphs may show more impressions later in the video than at the beginning. People might start the video in the middle, skip ahead, save, and rewatch it from that point, or other similar behaviors. lifetime
post_video_view_time The total time, in milliseconds, your videos played, including videos played for less than 3 seconds and replays. Returns 0 for reshared videos. lifetime, day
post_video_view_time_by_age_bucket_and_gender The total time, in milliseconds, your videos played for your Top Audiences, age and gender. lifetime
post_video_view_time_by_country_id The total number of minutes your videos played for your Top 45 Locations; Country. lifetime
post_video_view_time_by_distribution_type The total time, in milliseconds, your videos played by distribution type; page_owned and shared. lifetime
post_video_view_time_by_region_id The total time, in milliseconds, your videos played for your Top 45 Locations, Region - Country. lifetime
post_video_view_time_organic The total time, in milliseconds, your videos played by organic reach. Returns 0 for reshared videos. lifetime, day
post_video_views The number of times your videos played for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video. lifetime, day
post_video_views_10s The number of times your videos played for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video. lifetime, day
post_video_views_10s_autoplayed The number of times your videos played automatically for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video. lifetime
post_video_views_10s_clicked_to_play The number of times your videos played for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds, after people clicked play. During a single instance of a video playing, we’ll exclude any time spent replaying the video. lifetime
post_video_views_10s_organic The number of times your videos played for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds, by organic reach. During a single instance of a video playing, we’ll exclude any time spent replaying the video. lifetime
post_video_views_10s_paid The number of times your promoted videos played for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds. For each impression of a video, we’ll count video views separately and exclude any time spent replaying the video. lifetime, day
post_video_views_10s_sound_on The number of times your videos played with sound on for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video. lifetime
post_video_views_10s_unique The number of people who viewed your videos for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds. For each impression of a video, we’ll count video views separately and exclude any time spent replaying the video. lifetime
post_video_views_autoplayed The number of times your videos automatically played for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video. lifetime
post_video_views_by_distribution_type The number of times your videos played by distribution type; page_owned and shared. lifetime
post_video_views_clicked_to_play The number of times your videos played for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds, after people clicked play. During a single instance of a video playing, we’ll exclude any time spent replaying the video. lifetime
post_video_views_organic The number of times your videos played for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds, by organic reach. During a single instance of a video playing, we’ll exclude any time spent replaying the video. lifetime, day
post_video_views_organic_unique The number of people who viewed your videos for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds, by organic reach. During a single instance of a video playing, we’ll exclude any time spent replaying the video. lifetime
post_video_views_paid The number of times your promoted videos played for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds. For each impression of a video, we’ll count video views separately and exclude any time spent replaying the video. lifetime, day
post_video_views_paid_unique The number of people who viewed your promoted videos for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds. For each impression of a video, we’ll count video views separately and exclude any time spent replaying the video. lifetime
post_video_views_sound_on The number of times your videos played with sound on for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video. lifetime
post_video_views_unique The number of people who viewed your videos for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video. day, lifetime